TO ALL MEDIA
FOR IMMEDIATE USE
10 JUNE 2020
EC GOV, LIQUOR TRADERS JOIN HANDS TO FIGHT ALCOHOL ABUSE TO
PREVENT POSSIBLE COVID19 INFECTIONS.
Eastern Cape provincial government, leaders representing Consortium of Liquor Trader’s Associations of South Africa, Eastern Cape Liquor Trader’s Association resolved to cooperate in the fight against alcohol abuse in the province as part of ongoing efforts to curb the spread of coronavirus infections. This meeting was requested by both the Consortium of Liquor Trader’s Associations of South Africa and the Eastern Cape Liquor Trader’s Association to express their intention to collaborate with the Eastern Cape provincial
government to address the challenges faced by society and the economy because of the coronavirus pandemic. In the letter to the Premier, the Liquor industry said they were concerned with the turnout of events since the resumption of sale of alcohol and they would appreciate an opportunity to work with the provincial government on these challenges.
The meeting received a report from Premier Lubabalo Oscar Mabuyane on this matter which focused on the reasons why the province submitted its request to President Cyril Ramaphosa to reinstate prohibition of both trade and distribution of Alcohol in the province until Alert level 1. Chairperson of the Consortium of Liquor Trader’s Associations of South Africa, Lucky Ntimane said: “As the Consortium of Liquor Trader’s Associations of South Africa representing the majority of liquor traders in the Eastern Cape, we 2 reached-out to liquor manufacturers to support our collaboration with government.” Ntimane said that through their Eastern Cape structure; the Eastern Cape Liquor Trader’s Association they are going to work with the Eastern Cape Provincial government to fight abuse of alcohol in the province to help protect many lives from possible coronavirus infections that can occur when people abuse consumption of alcohol. The meeting resolved to form a joint working Committee made up of Liquor Manufacturers, Liquor Associations, South African police service, the Eastern Cape Provincial Government and its relevant entities, set up a local anonymous tip-off line for members of the public to report any suspicious activities like house parties, contravention of regulations managing liquor trading during the lockdown, selling liquor to under age individuals and selling of illicit liquor products in the province. The tip-off line will be operated at the Eastern Cape Liquor Board and will report any incident to the police and liquor association members to attend to the matter.
To change behaviour, the meeting agreed to push a campaign encouraging responsible alcohol consumption, produce material with educational messaging to be published using social media and other media platforms to reach out to as many people as possible. Premier Mabuyane welcomed the commitment made by leaders of Liquor traders in the province and nationally; saying this shows that the sector cares more about the well-being of the people of our country than profits. “We welcome the commitment made by the sector to help us fight abuse of consumption of alcohol in our province. We are happy that the call we are making to our people is supported by both the Consortium of Liquor Trader’s Associations of South Africa and the Eastern Cape Liquor Trader’s Association. Together we will ensure that the Working Committee we have established will work smarter and harder to address the problems so that we save lives during this pandemic. This effort needs all of us to join this fight for the benefit of our people. We will defeat this virus when we work together because a united effort can empower us to stop the spread of coronavirus,” said Mabuyane.
MEDIA QUERIES: Consortium of Liquor Trader’s Associations of South
Africa: Lucky Ntimane: 063 306 1597. Eastern Cape Liquor Trader’s
Association: Tinumzi Lubelwana: 082921 7626.
Eastern Cape Provincial Government: Mvusiwekhaya Sicwetsha: 0829558833.