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The dissatisfaction with respect to liquor trading activities may include the conduct of
the business concerned and/ or the patrons that consume liquor.
There are various kinds of complaints which indicates that a range of people are
affected in different ways and their suffering many not necessarily be the same.
Frequently recorded complaints include the following:
1. Minors being allowed in liquor outlet
2. Public Nuisance
a) Noise pollution
Loud music being played by the liquor traders;
Loud music being played by the patrons in cars;
General loud shouting emanating from intoxicated patrons
3. Road Traffic Violations
a) Patrons parking vehicles on neighbours’ driveway or blocking public roads/
b) Spinning of wheels and unnecessary revving of vehicles including

4. Patrons not utilizing available ablution facilities or dysfunctional facilities


1. Incidents of crime taking place in the outlets
a) Fights at or near the premises
b) Patrons smoking illegal substances like drugs and dagga
2. Physical attacks within close proximity of the outlet/premises


1. Patrons consuming liquor outside the demarcated consumption area
2. Liquor being sold to intoxicated persons
3. Liquor being sold to minors
4. Illegal liquor trading
5. Off consumption selling as an on consumption
6. On consumption selling as off consumption
7. Complaints regarding ECLB office/ officials

One can also use the ECLB toll free No. 080 000 0420 or WhatsApp Complaints
No. 076 403 6223


A liquor license application is published in the Government Gazette within 7days from date of lodgment with the Eastern Cape Liquor Board.

Such list of applications is weekly in the Government Gazette and obtainable at
all local municipal offices and the Office of Traditional Leaders in Bisho.

The applicant must serve a notice to the ward committee within 7 days from the date of lodgment, and to any educational institution and place of worship that falls within a 100 meter radius of the proposed outlet.

Anyone opposed to the application must lodge an objection to the Eastern Cape
Liquor Board with in 21 days from date of its publication.

The councilor of the ward within which the applicant wants to open a liquor outlet must convene a community consultation meeting to solicit their viewpoint or opinion about the application concerned.

The applicant must be present at this meeting, in order to present his/ her case
and provide answers or any clarification that the community members may want.

The ward councilor must ensure that the minutes of such a meeting are taken and a report be submitted to the Eastern Cape Liquor Board, municipality and thecouncil.

Within 30 days from the date of publication of the application that was discussed.

Where there are objections the applicant is given an opportunity to respond to those objections in writing within 30 (thirty) days from the date of receipt.

The Eastern Cape Liquor Board will consider an objection and may convene a
mediation meeting and/ or full hearing involving all parties to solicit more
information in order to arrive at an informed decision about the application.

The Eastern Cape Liquor Board inspector conducts an inspection of the premises at which liquor trading is intended to take place, compiles a report which is submitted to the Licensing Committee together with all other relevant documentation relating to the application.

The application is considered by the Licensing Committee and recommendation
is made to the Board as to the following:

a) the application be refused.
b) the application be approved.
c) a meditation process be initiated before final decision made.
d) a full hearing to be conducted before a final decision can be made

If approved, the applicant has to pay the prescribed registration fee amount to the Eastern Cape Liquor Board within 60 days from date of approval, failing which the application will automatically be cancelled.

An applicant or objector reserves the right to lodge an appeal within 30 days to
the Panel of appeal, should he/she not be satisfied with the outcome of his/her

If you are drinking alcohol
do so in moderation

Drinking no more than two standard drinks on any day reduces the lifetime risk of harm from alcohol-related disease or injury. Drinking no more than four standard drinks on a single occasion reduces the risk of alcohol-related injury resulting from that occasion.Avoid drinking alcohol beverages on an empty stomach.

Always eat before drinking alcohol and try to eat while drinking. Take time out! Stay hydrated and drink plenty of water before, during and after drinking alcohol. Pace yourself by skipping a drink and having a non-alcoholic drink between the alcoholic one.

If you’ve been drinking,
don’t drive.

As alcohol affects your judgement and reaction times, driving is out of the question. The legal blood-alcohol limit for driving is less than 0.05g per 100ml of blood – one beer puts you over the limit

Other things you
should know

  • For women who are pregnant or planning a pregnancy or breastfeeding, not drinking is the safest option.

  • Avoid drinking with partners who are prone to aggressive behaviour.

  • Make sure you know who pours your drink. Don’t accept drinks from strangers.

  • Avoid lifts from strangers, especially when intoxicated

Practice good judgement

Remember that drinking alcohol is a matter of individual judgement and accountability. It is a big part of social life and celebrations around the world. Drinking responsibly means you can enjoy yourself – and stay safe.If you think you have a problem with alcohol, consult a health care practitioner.


Underage drinking is serious social problem that impacts many school-going youth
and out-of-school young people. Underage drinking continues to occupy public
discourse because of the growing trend of young people indulging on alcohol.

Available studies show that young people start to experiment with alcohol at 13
years. Findings from a survey conducted by HDI youth marketeers shows that, in the average South African home, one (1) in every two (2) teenagers is an active drinker, furthermore, forty-nine percent (49%) of leaners interviewed indicated they have consumed alcohol at some stage during their school tenure.

The scourge of underage drinking in communities is anecdotally reported through various institutions such as Department of Education, Social Development, SAPS,
community-based structures, and NGOs. The above evidence provides baseline data or evidence for the facilitation of underage drinking initiatives.

ECLB also uses the Geographical Information System (GIS) that maps the
distribution of liquor outlets in the Eastern Cape and also illustrates areas with the
highest concentration of liquor outlets, which are targeted for intervention as they
are more prone to abuse due to easy access to alcohol. In some instances, ECLB
receives requests from stakeholders to conduct underage drinking initiatives.


The sale and serving of alcohol to persons under the age of 18 years old, is illegal
It is illegal for persons under the age of 18 years old to buy and consume alcohol
50% of teenagers in South Africa have tried, or consumed alcohol
In South Africa, substance use generally starts during the teenage years and can commence as early as 10 years old
South African data further indicate that at least 25% of school-going youth have engaged binge drinking
2% of school-going youth have had their first drink before 13 years old
In trade, outlet, retail, on- and off-consumption environments, identification can and should be requested and checked in cases where the age of person purchasing alcohol is in question – and the sale of alcohol can be denied if valid and verifiable identification cannot be produced by the consumer or patron at point of purchase


Foetal Alcohol Syndrome (FAS) is a condition in a child that results from alcohol exposure during mother’s pregnancy.  The World Health Organisation reports that FAS continues to be the largest cause of mental retardation, which may lead to crime, HIV/AIDS and substance Abuse. Furthermore, this social disorder may cause many social problems that may adversely impact government’s development efforts, particularly its social support system. 

A recent study that ECLB commissioned shows that some of the contributing factors to the escalation of the FAS is the embedded drinking culture, the mushrooming of illegal liquor outlets, the lack of partner support, etc. Furthermore, the research also indicated that the interviewed participants had little to no awareness about the impact of the FAS as a result participants reported that they did not know the severity of drinking during pregnancy. Lastly, the study shows that lack of support from their partners and stress has an added impact to their drinking patterns during pregnancies. 

It is against the above background that the ECLB remains steadfast in establishing relations with relevant structures and enforcing compliance to address the plight of FAS and continuously roll out interventions to educate and raise awareness in order to sensitise women of the Eastern Cape and the greater public about the detriments of FAS


The function of the ECLB is to regulate the registration of retail sales and micro-manufacturing of liquor in the province


Fraud undermines the fight against poverty by putting money that is meant for infrastructure and development into the pockets of corrupt officials. It increases the cost of public services and slows down service delivery to the public.

You do not have to give your name when reporting fraud or corruption using:

National Anti-Corruption Hotline
0800 701 701 (toll free number)

Report anonymously to our internal audit by sending an email to: sam@lunika.co.za


Shop 10 Beacon Bay Crossing
Bonza Bay Road, East London, 5241
Phone: 043 7000 900
Fax: 043 726 4101
Complaints : 0800 000 420
WhatsApp : 076 403 6223

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