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Media Invite : Eastern Cape Liquor Board (ECLB) will host its second Annual

Media Invite

28 June 2024


 Eastern Cape Liquor Board (ECLB) will host its second Annual 21KM Underage Drinking Awareness Race with the aim to combat Underage Drinking in the Eastern Cape.


 Underage drinking continues to wreak havoc in the Eastern Cape following numerous underage drinking incidents that have been reported across the province, including the emerging repugnant culture of ‘pens down parties’. These parties have commonly been reported in areas such as Buffalo City Metro, OR Tambo (Mthatha area) and Nelson Mandela Bay Metro.

The ECLB is utilising the Race as strategic platform to heighten awareness on the scourge of underage drinking in the province. More than 500 athletes and family members are expected to join the Race, including a huge number of young people that will descend from across the province.

The Race is scheduled to take place 30 June 2024, and will bring together a broad spectrum of runners, fun-walkers, families, and supporters from across the province to rally behind the fight against underage drinking. The Race will incorporate 5KM and 2.1KM to accommodate families who would be interested to participate in the Race.

"We are thrilled to be on the second phase of the 21 KM Race in our endeavour to tackle the scourge of underage drinking, by working together with several stakeholders so we can collectively make a meaningful contribution in transforming lives of young people and promoting a safer and healthier community for all," said ECLB CEO, Dr Nombuyiselo Makala.

Media is, therefore, invited to be part of this prestigious event that is scheduled to take place as follows:

Date: 30 June 2024

Time: 06h30 am (Race to start at 07h00)

Venue: Beacon Bay Crossing

For any enquiries, please contact Mgwebi Msiya at 060 501 6418 This email address is being protected from spambots. You need JavaScript enabled to view it.


Issued by the Eastern Cape Liquor Board

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The function of the ECLB is to regulate the registration of retail sales and micro-manufacturing of liquor in the province


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