Alcohol Harm Reduction at Institutions of Higher Learning | 2021
The Eastern Cape Liquor Board was granted special funding for implementation of a Harm Reduction program: Anti-Alcohol Abuse Campaign at Institutions of Higher Learning, an education and awareness programme. This was triggered by the alarming and increasing cases of alcohol abuse and resulting consequences from various Institutions of Higher Learning across the Eastern Cape. The Harm Reduction Program is led by Dr Mgwebi Msiya (Director: Social Accountability, Communications).
The various Institutions which were identified to be part of this Campaign are:
- Buffalo City TVET College (East London, St Marks, John Knox Bokwe Campuses),
- Lovedale Public TVET College (Qonce, Zwelitsha, Alice Campuses),
- University of Fort Hare (Alice, East London campuses),
- Walter Sisulu University (Mthatha campuses, Komani, Butterworth, Potsdam),
- Rhodes University,
- Nelson Mandela University.
The ECLB recruited and appointed unemployed graduates to plan, coordinate, implement, and run the Campaign at these Institutions, with assistance from the ECLB Head Office.
The key messages of the Campaign speak to:
- Foetal Alcohol Syndrome (FAS).
- Road Safety (fight against Drunk Driving).
- Responsible Drinking (discouraging / fight against Binge Drinking).